Shocker! Chrysler Bringing Home More Bacon than Fiat...

Two years ago, Chrysler was saved from oblivion when the federal government provided a $15 billion bailout and orchestrated a rescue plan that gave the Fiat Group the management control of the company.

Last week, the Italian automaker raised its share in Chrysler beyond 50% for the first time, to 53.5%.So Fiat saved Chrysler in 2009, right? Well, yes, but 2011 is another story altogether.

You see, Chrysler’s US sales increased by 21% in the first six months of the year, whereas Fiat’s European deliveries dropped 12.7% in the same period. But that's only half the story. With the exception of the Maserati and Ferrari brands, the Chrysler Group will contribute to the alliance €155 million for June alone, while Fiat €175 million for the past three months.

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Stretch it Real Good: 2011 Chrysler 300 gets into the Limo Business

Even though Chrysler’s new 300 is being marketed as a more elegant and mature proposal than its predecessor, that doesn’t mean it won’t garner the same amount of attention from extreme tuners, rappers, professional athletes and of course, your occasional limo builder, as the previous model did.

Only a few months after it hit U.S. showrooms, and we have if not the first, at least one of the first stretch limousine transformation of the 2011 Chrysler 300.

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Fiat Completes Purchase of Chrysler from U.S. and Canadian Governments, US Taxpayers Lose $1.3 Billion

The Fiat Group today purchased the remaining Chrysler LLC shares held by the U.S. and Canadian governments. The Italian company acquired a 1.5% fully diluted stake in Chrysler Group LLC from Canada for US$125 million, and a 6% stake from the United States Department of the Treasury for a price of US$ 500 million.

After acquiring the shares in the two separate deals, the Fiat Group now controls a 53.5% fully diluted equity interest in Chrysler LLC.

Upon the completion of the deal, U.S. Assistant Secretary for Financial Stability Tim Massad released this statement:

“With today's closing, the US government has exited its investment in Chrysler at least six years earlier than expected. This is a major accomplishment and further evidence of the success of the Administration’s actions to assist the US auto industry, which helped save a million jobs during the worst economic crisis since the Great Depression.”

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Chrysler Suspends Workers Caught on Camera Misbehaving

Chrysler announced on Tuesday that it suspended nine workers from its Trenton Engine Plant without pay after FOX aired a report showing them drinking and smoking during lunch break.

It all started when big brother FOX 2 reporter Rob Wolchek received two separate calls from colleagues of the aforementioned workers claiming that they no longer wanted to work with people behaving in such a dangerous manner.

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Chrysler Surpasses Ford as Canada’s Biggest Seller of Light Trucks

Canada’s economy seems unaffected by most of the Western World’s woes, where markets are struggling and unemployment is booming. In fact, Canada’s economy is growing and as a result, unemployment is falling and people are getting jobs. Therefore, they have money to buy cars, or light trucks, pickups and SUVs. Read more »

Oops! They Did it Again: Alfa Romeo’s Return to the US Delayed Until 2013

It’s 2003, 2004, 2006 – you get the idea- happening all over again; Alfa Romeo’s return to the US market has been delayed and will not happen in 2012 as was the most recent plan. Instead, Fiat Group and Chrysler LLC CEO, Sergio Marchionne, has pushed the Italian brand’s arrival back for another year, or so until he announces another delay. Read more »

US Government offers Concessions to Detroit Big 3's Trucks Models

According to a report from The Wall Street Journal, the US government is willing to allow carmakers to lower the Corporate Average Fuel Economy (CAFÉ) of their future trucks and SUVs at a slower rate than normal cars.

In return, the Obama administration wants to reach a deal by early next week that will allow the government to improve mileage standards from today’s target of 35.5 mpg (6.6 lt/100 km) by 2016 to 56 mpg (4.2 lt/100 km) by 2025 for both cars and light trucks, leaving the automakers a longer period of time to bring their large trucks, pickups and SUVs in line.

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Chrysler Announces Prices on New 2012 SRT8 Models Including the 300, Charger, Grand Cherokee and Challenger

The Chrysler Group’s newly formed Street and Racing Technology (SRT) brand has released pricing on its latest crop of models, which include the 2012 Chrysler 300 SRT8, the 2012 Dodge Charger SRT8, the 2012 Dodge Challenger SRT8 392 and the 2012 Jeep Grand Cherokee SRT8.

Prices together with an $825 destination fee start at $47,995 for the Chrysler 300 SRT8, $46,660 for the Dodge Charger SRT8, $44,077 for the Challenger SRT8 and $55,295 for the Jeep Grand Cherokee SRT8.

All four SRT8 models are powered by the Chrysler Group’s new 6.4-liter HEMI V8 with Fuel Saver Technology that cranks out 470 horsepower (351kW) and 470 lb-ft (637Nm) of peak torque (465 lb.-ft. / 630 Nm in the Grand Cherokee SRT8).

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Chrysler Recalls 243,000 Ram Pickup Trucks over Steering Flaw

Chrysler’s Ram brand has notified the National Highway Traffic Safety Association that it is recalling 242,780 pickup trucks over a steering failure that could lead to “a loss of directional stability”.

The safety agency reported that the left tie rod ball may fracture during low speed parking maneuvers when the driver is making a sudden turn. This could lead to the loss of directional stability in the left front wheel.

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Fiat and Chrysler to get a Single Management Team

Fiat SpA and Chrysler Group LLC will soon have a single management structure according to the CEO of both companies, Sergio Marchionne. The Bloomberg financial news agency reports that Marchionne told to journalists in Zurich that he intends to implement his unified management team “pretty quickly”, though he declined to specify a date. Read more »

Mercedes-Benz Tops Secret Shopper Study of U.S. Dealers, Lincoln Places Last in Luxury Segment

Mercedes-Benz dealers were number one for customer treatment in the US according to an independent study by survey company Pied Piper. The California-based company hired 3,524 “secret shoppers” and sent them to US dealerships in order to determine how their salesmen were performing in anything from explaining a car’s features to closing a deal.

This is the third year in a row that Mercedes-Benz, which looks set to top the sales charts this year in the luxury segment, has topped Pied Piper’s study.

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Pickup Trucks Inventories Rising, Manufacturers are Worried

It seems like US carmakers are beginning to worry about the rising inventory of their big pickup trucks. For example, General Motors has an inventory of 122 days (or 4 months) of its Chevy Silverado and GMC Sierra according to a report from Reuters, or 50% higher than the typical industry inventory of 80 days.

But GM isn’t the only automaker in distress. Chrysler, Toyota and Ford also are behind their projected sales, with 93 days inventory for the first two makers and 79 days for the third respectively.

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Redesigned Chrysler Grand Voyager MPV Reaches UK Shores

Chrysler’s facelifted for the 2011 model year Town & Country has arrived in Britain as the revised Grand Voyager. Different name aside, the UK market model features the same styling revisions as its American counterpart, including a redesigned nose, LED tail lamps, new rear bumper and revised tailgate on the outside, and a restyled dashboard and steering wheel on the inside.

However, instead of the new 283HP 3.6-liter Pentastar V6, the Grand Voyager is offered exclusively with 2.8-litre CRD diesel engine producing 161bhp at 3800rpm and 265lb ft of torque.

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Judge Rules Chrysler can’t have the “Imported from Detroit” Tag Line for Itself

As we mentioned last week, Chrysler used an award winning ad that aired during the Super Bowl on February 6 to introduce its “Imported from Detroit” message. But, guess what? It wasn’t the only to use the tag line.

Pure Detroit clothier also uses it, and opposed the automaker’s attempt to trademark the phrase. As it usually happens in those cases, Chrysler sued, Pure Detroit counter-sued, and their lawyers got to work. Eventually Chrysler lost.

US Federal Judge Arthur Tarnow ruled that Chrysler’s claim that it would suffer irreparable harm didn’t have merit. He also noted that the company didn’t have a trademark on the phrase, and dismissed its argument that the trademark law doesn’t apply on cars.

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Report: New Alfa Romeo-Derived / U.S. Made Dodge Compact Sedan to Debut at 2012 Detroit Show

A new U.S. market compact sedan to be developed by Fiat and built by Chrysler is set to make its debut appearance at the 2012 North American International Auto Show in Detroit in the beginning of next year, according to a report from the Wall Street Journal.

The as-of-yet unnamed model will be badged as Dodge and powered by a Fiat-derived 1.4-liter turbocharged gasoline engine. It’ll also do 40 mpg combined, or at least it will if Fiat wants to net itself a further 5% of Chrysler from Mr. Monopoly Uncle Sam.

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Chrysler Seeks Fiat Synergies to Produce Cars in China

China is the world’s largest car market: last year alone, more than 18 million vehicles were sold there, of which 13.76 million were passenger cars. Furthermore, analysts McKinsey & Company predict that it will grow tenfold between 2005 and 2030.

Do you want to know Chrysler’s share in this massive car market? A measly 31,000 in 2010 and a projection for just 40,000 in 2011. Therefore, it is only natural that the American carmaker is looking for ways to increase its share in this rapidly expanding market.

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“Yes we Cannes”:Chrysler’s Super Bowl ad Wins 5 Awards at French Festival

Chrysler’s TV commercial “Born of Fire”, which aired during the 2011 Super Bowl, won five awards at the 58th Cannes Lions International Festival of Creativity, where over 24,000 entries from all over the world were competing.

The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four “Gold Lions”, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a “Bronze Lion” awarded to the brand for Best Editing.

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Multiple 2011MY Chrysler, Dodge and Jeep Vehicles Recalled to Fix Steering Columns

A dozen vehicles from the three core Chrysler brands covering more than half of the company’s 2011 models are being recalled in the United States to fix a potential problem with the steering column.

The recall covers 11,351 vehicles and affects certain 2011 model year Dodge Journey crossovers, Jeep Wranglers, Chrysler 200s, Chrysler 200 Convertibles, Dodge Avengers, Dodge Nitros, Jeep Liberty SUVs, Dodge Calibers, Jeep Compass crossovers, Jeep Patriots, Dodge Grand Caravans and Chrysler Town & Country minivans.

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